When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are five keys you need to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
6) Keep it simple
The best websites are clean, load quickly, and are easy to use. The content should be easy to read, the graphics should be used sparingly to improve load time, and you should try to create the best possible experience for your visitors.
7) Write good content
Without good content, no one will want to visit your site or want to return. You need to give your visitors a good reason to visit your site and browse around, so provide something of value that they want. If you aren’t a good writer, hire someone to write content for you. HireWriters.com, iWriter.com, and TextBrokers.com are great resources for those looking for affordable content to put on their websites.